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🛠️ FREE TOOLS DIRECTORY

Every SEO Tool You Need. All Free.

We've hand-picked 30+ free tools that cover every area of SEO. No trials. No credit cards. No upsells.

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🔍 Google's Own Tools (Must-Have)

7 tools

Google Search Console

Track your rankings, coverage errors, Core Web Vitals, and backlinks. The most important free SEO tool that exists.

Google Analytics 4

Track website traffic, user behavior, conversions, and organic traffic trends. Works alongside Search Console.

Google Keyword Planner

Find keyword search volumes and ideas. Free inside Google Ads (no need to run ads).

PageSpeed Insights

Check your Core Web Vitals (LCP, CLS, INP) on mobile and desktop. Get specific speed improvement suggestions.

Google Mobile-Friendly Test

Check if Google sees your site as mobile-friendly. Essential since Google uses mobile-first indexing.

Google Rich Results Test

Test if your schema markup is valid and eligible for rich results (stars, FAQs, etc.) in search.

Explore search trend data over time and by geography. Perfect for identifying seasonal keyword opportunities.

🎯 Keyword Research Tools

6 tools

See keyword volumes directly in Google search results. Instant, free, no separate tool needed.

Answer the Public

Find question-based keywords (who/what/when/where/why/how) for any topic. Great for FAQ and featured snippet content.

Neil Patel's tool for keyword ideas, difficulty scores, and competitor data. Limited free searches per day.

Pulls keyword suggestions from Google, YouTube, Amazon, Bing, and more. Good for multi-platform research.

Google Search Autocomplete

Type your keyword into Google and note the autocomplete suggestions. Also check 'People Also Ask' and 'Related Searches'.

Semrush Free Tier

Limited free searches for keyword data, domain analysis, and position tracking. 10 searches/day.

📝 On-Page SEO Tools

5 tools

Screaming Frog (Free Version)

Crawl up to 500 URLs for free. Finds broken links, duplicate titles, missing meta descriptions, redirect chains.

Free (500 URLs)

MozBar (Chrome Extension)

See Page Authority and Domain Authority scores on any website directly in your browser.

SEO Meta in 1 Click

View the title, meta description, headings, and images of any page with one click.

Free (Chrome Extension)

Paste your content to get a readability score. Highlights complex sentences, passive voice, and adverbs.

Yoast SEO (WordPress)

The gold standard WordPress SEO plugin. Handles title/meta, sitemaps, canonical tags, breadcrumbs. Free version is excellent.

⚙️ Technical SEO Tools

7 tools

Google Search Console

Also handles technical: Coverage errors, Core Web Vitals field data, mobile usability, URL inspection.

Detailed page speed analysis with waterfall charts. Shows exactly which files are slowing your site.

Web.dev Measure

Google's own Lighthouse tool tests Performance, Accessibility, Best Practices, and SEO. Free online.

XML Sitemap Generator

Generate a sitemap.xml for any website. Crawls up to 500 pages free.

Redirect Checker

Test any URL redirect chain to find redirect loops, chains, and final destinations.

Verify your SSL certificate is valid, not expired, and properly configured.

Schema Markup Generator

Visual tool to generate JSON-LD schema markup for Articles, FAQs, Products, Local Business, and more.

🔗 Link Building & Off-Page

6 tools

Ahrefs Free Tools

Limited free backlink checker, broken link checker, and SERP checker. No account required for basic checks.

Moz Link Explorer

Check any domain's backlink profile, domain authority, and top linking pages. 10 free queries/month.

Google Search Console Links

See your top linked pages and linking domains for free inside GSC. Limited but official data.

Get email alerts whenever your brand, competitors, or keywords are mentioned online. Great for link reclamation.

Connectively (formerly HARO)

Get journalist requests for expert sources. Respond to earn backlinks from news and media sites.

Hunter.io (Free Tier)

Find email addresses for outreach. 25 free searches per month. Essential for link building outreach.

📊 Analytics & Rank Tracking

4 tools

Google Analytics 4

Full traffic analytics including organic search traffic, behavior, and conversions. The industry standard.

Google Search Console Performance

Track keyword rankings, impressions, and clicks over time. Best free rank tracker available.

SerpWatcher Free

Track keyword rankings over time. Free account includes 10 keywords.

Simple, free rank checker. Enter your domain and keyword to see your current Google position.

AI = Your Free SEO Tool Multiplier

These 30+ free tools are powerful on their own. But when you combine them with free AI tools like ChatGPT, Claude, or Gemini, your output multiplies.

Use the prompts in our AI Prompt Library to automate content creation, analyze data faster, build strategies, and execute SEO at scale, all without paying for expensive tools.

Explore 47 Free AI Prompts →

Learn how to use every one of these tools.

In the 7-day course, we show you exactly how to use each tool to execute your SEO strategy without spending a dime.

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